EY

Framing the future of GCCs in an AI-led era.

For a flagship EY event focused on the evolution of Global Capability Centres (GCCs) in India, the ask was to set the narrative tone for a rapidly shifting landscape — one shaped by intelligence, scale, and possibility.

This was not about information alone.  It was about orientation.

The Challenge

To frame an emerging, fast-evolving concept like AI-led GCC transformation without reducing it to generic futurism

To engage a senior audience of industry leaders and decision-makers in a live event setting with limited attention span

To create films that could set context at the beginning and still meaningfully conclude the narrative at the end

To ensure the visual language felt contemporary and aspirational while remaining aligned with EY’s credibility and authority

Our Approach

We began by shaping the key visual language for the event — using abstract, bright, and dynamic forms to signal an exciting new chapter for GCCs in an AI-driven world.
From this visual system emerged two films:

An opening film that framed the theme, energy, and ambition of the event
A closing film that reflected on the journey, leaving the audience with clarity and momentum

Both films were designed as narrative bookends — built to work in a live, high-attention environment where every frame had to earn its place.