EY
Framing the future of GCCs in an AI-led era.
For a flagship EY event focused on the evolution of Global Capability Centres (GCCs) in India, the ask was to set the narrative tone for a rapidly shifting landscape — one shaped by intelligence, scale, and possibility.
This was not about information alone. It was about orientation.
The Challenge
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Our Approach
We began by shaping the key visual language for the event — using abstract, bright, and dynamic forms to signal an exciting new chapter for GCCs in an AI-driven world.
From this visual system emerged two films:
- An opening film that framed the theme, energy, and ambition of the event
- A closing film that reflected on the journey, leaving the audience with clarity and momentum
Both films were designed as narrative bookends — built to work in a live, high-attention environment where every frame had to earn its place.
