Abaran Jewellers Honouring 90 Years of Trust, Through Story To mark 90 years of Abaran Jewellers, the brand wanted more than a celebratory campaign. The intent was to create a tribute — one that honoured legacy, relationships, and the quiet trust built over generations. Veteran actor Lakshmi was brought on as the face of the […]

Coca-Cola India Telling Impact Stories at Scale Coca-Cola India sought to showcase the impact of its flagship CSR initiative, Project SHINE, through a series of films spanning 10 states — alongside one master film that brought the programme together. The challenge was scale with sensitivity: regional relevance without fragmentation, and consistency without dilution. The Challenge […]

EY Framing the future of GCCs in an AI-led era. For a flagship EY event focused on the evolution of Global Capability Centres (GCCs) in India, the ask was to set the narrative tone for a rapidly shifting landscape — one shaped by intelligence, scale, and possibility. This was not about information alone.
 It was […]