Coca-Cola India
Telling Impact Stories at Scale
Coca-Cola India sought to showcase the impact of its flagship CSR initiative, Project SHINE, through a series of films spanning 10 states — alongside one master film that brought the programme together. The challenge was scale with sensitivity: regional relevance without fragmentation, and consistency without dilution.
The Challenge
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Our Approach
Working with client-provided footage and a detailed brief, we focused on narrative first.
We designed a storytelling framework that could travel across states — adaptable in language and context, yet unified in tone and intent. Special care was taken to honour local realities, cultural nuances, and the human stories at the heart of the programme, while maintaining a visual language that felt warm, credible, and unmistakably Coca-Cola.
