ABB | AI-Driven Leadership Films
Clarity, at speed. Storytelling, at scale.
At a high-stakes moment and under a tight timeline, ABB needed to communicate the voices of its global leadership across regions, cultures, and teams — with clarity, authenticity, and immediacy.
The mandate was not just to use AI, but to do so meaningfully. The films had to feel human, credible, and aligned with ABB’s leadership ethos, while being scalable across a global organisation.
The Challenge
Creating hyper-realistic AI renditions of senior management while maintaining credibility and trust
Ensuring accuracy and recognisability in AI-generated representations of team members
Working within a tight production timeline
Using AI in a way that retained meaning, warmth, and emotional integrity
Our Approach
We crafted an AI-enabled leadership film designed to feel direct and grounded. Complex leadership perspectives were distilled into a clear narrative that could travel seamlessly across a diverse, international audience. The creative focus was deliberate: realism over polish, clarity over theatrics.
Alongside this, we developed a second film as a surprise for ABB’s marketing team. Released at the close of the year, this piece took on a lighter, more personal tone — celebrating collaboration, effort, and shared momentum during the holiday season.
Though different in tone and purpose, both films were anchored in the same principle: technology in service of storytelling, not spectacle.
